Agency: Young & Rubicam | Author: Bruce Haines |
Croft Orginal "Jeeves & Wooster" Campaign
INTRODUCTION
This paper details the sales success of Croft Original Fine Pale Cream Sherry since the introduction of the 'Jeeves and Wooster' advertising campaign in 1977.
An objective view of this success pan be seen in the Retail Business issue No. 267 May 1980 Special Report on Fortified Wines:
"The second largest brand in the Spanish sector, after Bristol Cream, is Croft Original, from Gilbey Vintners (part of IDV), with about 7.5 per cent...