Philips Video - Division for Success

Nick Mote

Campaign for Philips Video (all TV and video products produced by the company), 1979-80. The CTV market was undergoing contraction, for economic reasons, and Philips, the traditional leader, was faced with a Japanese `invasion'.
Agency: Wasey Campbell-EwaldAuthor: Nick Mote

Philips Video: Division for Success

INTRODUCTION

This paper shows how advertising and promotion have formed an integral and indispensable part of a marketing mix that has resulted in unprecedented success and growth for Philips Video.

The term 'video' in this document refers to all products produced by Philips Video (colour television, black and white portable television, video cassette recorders, video games, teletext and viewdata).

COMPANY STATUS

Philips Video is the UK division of Philips, responsible for the production, marketing and sales of colour television, mono television, video games and video...

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