Halifax Building Society: Convertible Term Shares

Campaign for a new Halifax savings product, Convertible Term Shares, 1979. Heavyweight TV campaign to create awareness quickly; selling via press, but with a new idea: press advertisements would not only be couponed, but would ask for money.
Agency: Brunning Advertising & MarketingAuthor: F.T Howe

Halifax Building Society

Convertible Term Shares

BUSINESS BACKGROUND

The funding of mortgages

The function of building societies today is basically no different from when they were established in the mid-nineteenth century. They simply exist to lend money to people who wish to buy their own homes. That money is lent at a certain rate of interest which is higher than the interest rates paid to the building society investors, whose savings fund the mortgages. The difference between the two rates pays the building societies' costs and overheads and government tax....

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