The answer to a retail marketer's prayers?

Chris Jacobs

An increasing number of companies are convinced that customer loyalty is crucial to their future prosperity.

The answer to a retail marketer's prayers?

Chris Jacobs

An increasing number of companies are convinced that customer loyalty is crucial to their future prosperity. Chris Jacobs, Project Assyst, explains why this is, outlines the main benefits to marketers of loyalty schemes and appraises the main types of loyalty systems in use today

The customer has always been a company's greatest asset, and customer loyalty programmes, in various guises, have been used for some time. Some may even remember those happy childhood days spent sticking the latest batch of Green Shield stamps into specially-designed books, bundling them together with elastic...

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