Marketing in Russia

Geoff Wicken

The author reveals some findings from the first Russian TGI. The results provide a fascinating insight into the Russian consumer and the inroads being made into this huge market by leading western manufacturers.

Marketing in Russia

Geoff Wicken, BMRB International, reveals some findings from the first Russian TGI. The results provide a fascinating insight into the Russian consumer and the inroads being made into this huge market by leading western manufacturers

Geoff Wicken

Marketing is a new concept in Russia. Even now it has existed only for a few years. For most of this century, western manufacturers have had no opportunity to access Russian markets. From the revolution in 1917, for around the next 70 years, relations between the west and the Soviet Union were less than cordial. But over the last ten...

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