The Service Standard for Market Research

Peter Jackson

The author discusses the Service Standard for Market Research, a major initiative in the industry, principally driven forward by AMSO.

The Service Standard for Market Research

Peter Jackson, Business & Market Research, discusses the Service Standard for Market Research, a major initiative in the industry, principally driven forward by AMSO

Peter Jackson
THE SERVICE STANDARD for Market Research is an important new development in the research industry and one which from its inception, some two years ago, has had the enthusiastic support of AMSO. The new standard has been developed by the Market Research Quality Standards Association (MRQSA), a body which also offers companies the opportunity to be formally assessed and become recognised providers of services to...

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