What do we know about... The world of direct mail

A user's guide to direct mail: targeting and lifestyle databases; list rental; third party mailings.

What do we know about... The world of direct mail

A user's giude by Beverley Barker of TMD Direct

Beverly Barker
WITHIN THE marketing sphere, direct mail enjoys a somewhat schizophrenic image. On the one hand it has been recognised by major advertisers such as Heinz as a sophisticated, cost-effective, and closely targeted method of establishing a personal dialogue with potential customers, while on the other hand, it suffers from the slur of 'junk mail'. The difference between the two comes in the selection of the correct target group, and accessing relevant, discriminating, audience data. If this is handled correctly,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands