Advertising and the millennium blues

Charles Dawson

This article discusses the future of advertising in the digital age and explores some of the implications for ad agencies.

Advertising and the millennium blues

Neomedion's Charles Dawson argues that many elements of the communications revolution are already in place. Advertising as we know it won't disappear but ad agencies should start learning the new skills now

Charles Dawson
THE FOUR COPYWRITERS of the Apocalypse don't give advertising much longer. The end is nigh, we hear. 'So, brother, how will it be, this day of which you speak?', as the 'End-of-the-World Club' gleefully asked in Beyond The Fringe. That was 30 years ago, and the world has not ended yet. Nonetheless, advertising agencies seem to...

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