The good, the bad and the ugly

This article looks at the recent history of advertisements directed at women. Ads have come a long way since the sexism of the '60s and '70s but creating any real female user image is fraught with difficulty.

The good, the bad and the ugly

Judith Wardle explores the recent history of advertising to women, from the excesses of the 60s and 70s, to the Wonderbra success and beyond

Judith Wardle
IT IS FUNNY writing an article about 'talking to women'. You do not get many articles called 'talking to men'. Is that because we know how to talk to men, or is it because it is an admission that we do not talk to women very well, or very effectively? My guess is that it is both. It is doubly ridiculous given the fact that...

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