All aboard for TOPPS

This campaign described here won the award for the best one-off advertisement in the IPA Business-to-Business Press Awards.

All aboard for TOPPS

The planning and launch of the bus-based advertising system

Richard Watkins

This campaign described here won the award for the best one-off advertisement in the IPA Business-to-Business Press Awards. TOPPS - The Original Passenger Picture Show - is an innovative medium presenting tv shows and advertising on buses. Both the research and development of the advertising for the medium are discussed. Awareness and recognition of the advertisements shown on a journey increased dramatically, and the fact that 65 per cent of bus travellers were actually going shopping meant the medium had great potential. The eventual headline...

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