Readers are best classified as 'readers'

Alan Copage

Alan Copage argues that readers are not easily classifiable by simple demographic descriptions. People choose to read their newspapers, and the regularity with which they do so, for more reasons than age and class.

Readers are best classified as 'readers'

How readership 'core' and 'turnover' measures can improve on simple demographic classification

Alan Copage

Alan Copage argues that readers are not easily classifiable by simple demographic descriptions. People choose to read their newspapers, and the regularity with which they do so, for more reasons than age and class. Should we be classifying people by what they choose to do, rather than by some classification of their position in life? Turnover indices are derived to show how core readership of titles compares with that for all readers and how this differs for non core readers....

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