From the nursery to the street corner

Lucia Rolli

This article suggests that the children's marketplace is a microcosm of rapid change. A psychological and emotional model is presented to provide a context for thinking about change.

From the nursery to the street corner

Finding constancy in change in the rapidly changing children's market

Lucia Rolli

This article suggests that the children's marketplace is a microcosm of rapid change. A psychological and emotional model is presented to provide a context for thinking about change. Certain themes of motivation and behaviour, underpinned by the drive for security, control and independence, lead to the identification of four emotional territories: nursery, playground, street corner and underground. A hypothesis is put forward that Britain itself has had its own nursery, playground and street corner phrases and that, in the 90s, we...

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