The changing regional press

While speculation about the increasing interaction between advertiser and consumer has largely concentrated on the electronic media, the quite dramatic developments already in place in the regional press have been largely overlooked.

The changing regional press

Its role in today's advertiser-consumer interaction

Jim Chisholm

While speculation about the increasing interaction between advertiser and consumer has largely concentrated on the electronic media, the quite dramatic developments already in place in the regional press have been largely overlooked. This article draws attention to some of the technological advances which involve changes in the very nature of the medium.

WHAT IS THE regional press? Ask the man in the street in Stoke and he will tell you that it is the lifeblood of the community. Ask the motor dealer in Macclesfield and he will tell...

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