Radio '92: Part Two - Plumbing the depths

Part 2 of a detailed report on independent local radio (ILR). How the advertising recession has resulted in a year in which half the larger and longer-established ILR companies made losses.

Radio '92: Part Two - Plumbing the depths

William Phillips

A year in which half the larger and longer-established companies in Independent Local Radio made losses has to count as the worst since ILR's birth pains in the mid-1970s. It is a curious background for the creation of three national networks fishing in the same advertising pool, especially since ILR's doldrums arise above all from a lack of national brand advertising. Nevertheless potential backers have been recruited for two new national services, while quite small local franchises, filling the map's remaining white space, are keenly contested. ILR exhibits a mixture...

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