The changeable Irish television audience

As one of the smaller EC countries, Ireland is of special marketing interest - 'Area 14' to unreconstructed UK sales forces; more importantly, the first European springboard for many multinationals and the domestic base for major businesses with feet in other camps.

The changeable Irish TV audience

- lessons from government intervention

Tom Harper

As one of the smaller EC countries, Ireland is of special marketing interest 'Area 14' to unreconstructed UK sales forces; more importantly the first European springboard for many multinationals and the domestic base for major Irish businesses with feet in other camps. This update on its TV audiences charts key facts, confirms the considerable overspill of ITV upon its viewers (now mainly through the Ulster signal), charts some ill-advised government meddling, notes the state of the agencies, and benchmarks the marked penetration of cable. Recent upheavals...

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