EGG
Radio plays an important role in the launch of Egg
The Brand
Egg was launched in October 1998 as a new direct financial service from Prudential. It provides savings accounts, loans, and mortgages, tailored to the individual.
Background and issues facing the brand
- The financial services market is very cluttered, and Egg had to break through the generally commoditised, productled environment to build a brand.
- Egg was a direct ...