Video: The Hidden Channel for TV Advertising
Nic Lewisohn TNSMVRRichard Vinton Carlton
The rush to fill newly available digital airways with more TV channels has not been checked by this summer's disappointing TV advertising revenues. With the third of the country who enjoy multichannel TV access spreading their viewing over ever more channels, campaign planning will only get harder. Of course, more channels is not bad news the new channels deliver polarised audiences in focused environments and the potential for this to make ads 'work harder' is a strong argument to counter diminishing audiences.