All the Young Dudes: Uncovering New Youth

Paul McGowan

Reports on a survey of the youth market (TNT - today and tomorrow). Values associated with adulthood are now at the heart of youth culture, e.g.

All the Young Dudes: Uncovering New Youth

Paul McGowan

It is becoming increasingly difficult to pinpoint where youth begins and ends and what exactly it stands for. The traditional notion of youth as radical and marginal has little relevance in a society where youth has become more of a lifestyle option than a state of mind. At one end of the age spectrum kids are getting older younger witness the 15yearold internet millionaires so beloved of the press.

At the other, older people are clinging to young lifestyles longer, be it Pete Tong and the 40something DJ crowd or...

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