Silver Service: What Drives the Greying Market?

Discusses results of a survey into the attitudes of the `grey generation' (`empty nesters'). This generation is fulfilled, active and enjoying itself.

Silver Service: What Drives the Greying Market?

Kath Harris RDSi

Baby boomers have always been a watershed generation. They were the first teenagers, the first to experience mass consumption of consumer goods, the first (and perhaps last) generation to benefit fully from the provision of the welfare state. It is hardly surprising, then, that our attentions now turn to them as they approach or experience retirement and we begin to wonder how the rest of their lives will unfold. For the first time, interest and excitement in an older generation is surfacing across all market sectors, as we wake...

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