Saatchi and WPP: not drowning but waving?

William Phillips

A detailed look at the recent history of the two damaged giants, comparing their global situations. In spite of the mishaps, both remain in the premier league.

Saatchi and WPP: not drowning but waving?

William Phillips

You could have secured a tidy sum betting on the survival of WPP Group last August. From 31p the shares have risen as high as 82p last month. With a little more patience, you could have done almost as well punting on Saatchi & Saatchi. In 1991 it was quoted, at worst, at 95p; by early 1992 it was up to 245p, and though the price more than halved to 115p by July, Saatchi has been within an ace of 200p this year. Are the terrible titanic twins of British...

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