Barbara Cassani: Having Her Cake and Eating It

Judie Lannon

Interview with Barbara Cassani, CEO of Go low cost airline. Points discussed: how Go got started; the low-cost airline model followed and why; use of research into what consumers wanted; importance of the BA connection; importance of the right team, and of looking after them; use of e-commerce; probable future developments.

Barbara Cassani: Having Her Cake and Eating It

Judie Lannon

INTRODUCTION

As chief executive of Go, British Airways' new venture into the low cost airline market, Barbara Cassani epitomises the leadership style and philosophy of the new generation of service companies. She talks to Judie Lannon about what makes Go go.

Judie Lannon: Lets begin at the beginning. How did Go get going?

Barbara Cassani:I had been with British Airways in the UK and US for almost ten years in various strategic roles in sales and marketing and general management but I was keen to look at new...

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