Private label: new roles and ever more share

Judith Passingham

Own-label was once a known quantity, occupying more or less the same market position in most stores and categories.

Own-label and the store wars

DOB and 'value' lines are proliferating at the expense of national brands. What are the strategies, and do they pay?

Judith Passingham

Own-label was once a known quantity, occupying more or less the same market position in most stores and categories. But sharpening competition between retailers in the 1980s led to a proliferation of new store strategies, characterised by quality and innovation as often as price. Most recently, the recession (and the advent of the discount houses) has redirected the attention of the grocery multiples once more to price, typically through new 'value...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands