Faster retail ad response

Retail advertising, characterised by very thin lead times, late price changes and the need to get the same copy simultaneously to several newspapers, has been a lead sector in adopting ISDN methods which deliver copy down digital phone lines rather than as physical artwork.

Faster retail ad response

How ISDN is transforming life for the multiples

Mark McCleod

Retail advertising - characterised by razor-thin lead times, late price changes and the need to get the same copy simultaneously to numerous newspapers - has been a lead sector in adopting ISDN methods that deliver copy down phone lines rather than as physical artwork. Here the provider of one leading system, ADS, explains the commercial pressures that drive the sector, and the deep cuts in art transport costs (eg from 5,000 to 5 per month) that ISDN makes possible.

In a tough economic climate,...

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