Who owns what?
Intellectual property rights and their exploitation
David Zeffman
This paper outlines intellectual property rights in the context of TV sponsorship, and is also a useful guide to commercial copyright and trademark rights generally. It covers national and international protection of (1) rights relating to making and selling programmes, and spin-offs; (2) copyright in drawings, items of craftsmanship, photographs and films, books, scripts and characters, music and lyrics, and games; and (3) trademarks - registration, names, signatures, fictitious names, words, device marks, and trafficking; and (4) passing off. It was presented at the Admap TV Sponsorship...