Some points from the ESOMAR media research seminar

Derek Bloom

A review by the convenor of some of the papers from the ESOMAR Seminar on media research in Madrid, April 1988.

Some Points from the ESOMAR Media Research Seminar

Derek Bloom

If the medieval philosopher Duns Scotus were alive today, I suspect that he would be in readership research, which offers the scholastic mind seemingly endless opportunities for debate about theory and practice in an intriguingly complex field. Since the first International Readership Symposium was held in New Orleans in 1981, three stout volumes of proceedings have appeared (edited by Harry Henry) comprising over 1,600 pages of papers that are indispensible to anyone seriously interested in this arcane area of human endeavour.’1Another symposium in the series is to be...

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