Conference Report: Relationships - 'advertising accountability' and the double bind of the full service agency

Nicholas Staveley reviews the papers given at a seminar titled 'Advertising accountability and the client/agency relationship', convened by Westminster management Consultants, February 1992.

Relationships

'Advertising accountability' and the double bind of the full service agency

Nicholas Staveley
Like motherhood, advertising accountability seems a virtue so unexceptionable that none could argue with it. An important London conference - 'important' as much in capturing a contemporary mood as in ventilating issues, significant though some of these were - addressed the subject last February. Its theme was 'Accountability and the client/agency relationship', but it could have been titled 'Trouble'. On this evidence, the pressure for change, particularly upon agencies, has never been so widespread and fundamental. The following notes attempt...

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