Les Rôtisseries St–Hubert Ltée

St-Hubert enjoys a history of almost fifty years. As the dominant leader of Québec family type restaurants, it has been, and remains, the touchstone of BBQ chicken.
Agency: St-Jacques Vale, Young & RubicamAuthor: Not credited

Les Rtisseries StHubert Lte

INTRODUCTION

'The greatest difficulty in the world is not for people to accept new ideas, but to make them forget about old ideas' John Maynard Keynes, economist.

This was the challenge confronting les Rtisseries StHubert in 1997; needing to keep its loyal but aging clientele, and attract new clients. (1)

StHubert enjoys a history of almost fifty years. As the dominant leader of Qubec family type restaurants, it has been, and remains, the touchstone of BBQ chickenwith a preeminent place in...

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