Agency: St-Jacques Vale, Young & Rubicam | Author: Not credited |
Les Rtisseries StHubert Lte
INTRODUCTION
'The greatest difficulty in the world is not for people to accept new ideas, but to make them forget about old ideas' John Maynard Keynes, economist.
This was the challenge confronting les Rtisseries StHubert in 1997; needing to keep its loyal but aging clientele, and attract new clients. (1)
StHubert enjoys a history of almost fifty years. As the dominant leader of Qubec family type restaurants, it has been, and remains, the touchstone of BBQ chickenwith a preeminent place in...