Agency: BDH TBWA | Authors: Nicole Ten Thij, Gareth Rule and Nick Brookes |
Crown Paints
What a Difference Advertising Makes
Introduction
This case study sets out to demonstrate the contribution made by advertising in the resurgence of a once successful but dwindling brand. It will show how advertising that broke the rules not only delivered a significant increase in sales, but also helped re-establish the brands credentials among the retail sector.
All this was achieved at a time when no true functional point of difference existed between the brand and the rest of the market.
Background
Crowns parentage...