No More Nails - How advertising helped No More Nails to get lots more sales

Roger Ward, Nicole Ten Thij and Paul Keen

Launch (1996) of Henkel's product No More Nails, and instant grab, gap-filling adhesive. TV test in 3 areas in 1997 brought instant success, national roll-out in 1998 and 1999 to fully national.
Agency: BDH TBWAAuthors: Roger Ward, Nicole Ten Thij and Paul Keen

No More Nails

How Advertising Helped No More Nails to Get Lots More Sales

 

INTRODUCTION

Henkel is the UK market leader in DIY adhesives. The company now turns over more than 50 million a year. It has two homemade stars (Solvite and Pritt Stick), while the rest of its growth has largely been built on the acquisition of brands such as UniBond, Nitromors and Loctite.

This is the story of what is destined to be its biggest ever success. Its about the product that transformed...

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