easyJet - Lord Leverhulme's Dilemma: how easyJet got the other half to work

easyJet is a budget airline that offers flights to European destinations at a fraction of competitors' ticket prices.
Agency: I-LevelAuthors: Andrew Walmsley and Charlie Dobres

easyJet

Lord Leverhulme's Dilemma: How easyJet Got the Other Half to Work

 

Introduction

Advertisers and their agencies have long sought to demonstrate the effectiveness of their business, often going to extraordinary lengths to attempt to isolate its impact from the plethora of other potential influences. This paper will show precisely what impact not just advertising, but one specific type of advertisinghad on sales. We will not only see how much sales revenue the campaign generated but also show the revenue generated by individual ads in individual media....

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