DBS in America 2. Video on demand

Second in a series on DBS (Direct Broadcasting by Satellite) in America. Experiments with interactive video may be on the way, with further extension of the pay-per-view principle.

DBS in America 2: Video on Demand

The UK may be ten years behind American TV, but where is the US going now?

William Phillips

The 'electronic news-stand' or home video library, enabling viewers to dial up any programme they fancy, has long been a dream of futurologists. The video recorder and high-powered satellite are bringing it closer to realisation, and the principle of paying per programme consumed may soon be extended from films and sports to news.

Anyone who is asked to make a positive financial decision to watch television will not be well disposed to advertising interruptions....

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