Radio '92: Part One - This is JICRAR handing over to RAJAR

A detailed review of the radio sector, as RAJAR takes over from JICRAR for audience measurement, Classic FM becomes the first national radio network financed by advertising, new Independent Local Radio (ILR) stations continue to be financed at a hectic rate (in spite of the sector's longest recession since it started twenty years ago), and the BBC launches Radio Six.

Radio '92

1: This is JICRAR, handing over to RAJAR

William Phillips

This month the last important bastion of non-commercial purity in British broadcasting is due to tumble, as Classic FM becomes our first national radio network financed by advertising. Meanwhile new Independent Local Radio stations continue to be franchised at a hectic rate, considering the imminence of two more network rivals and the impact of the sector's lengthiest recession since it came into being twenty years ago. Even the BBC is getting in on the expansionary act with Radio Six, and is joining forces at long last with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands