Origins and birth of the NRS
Harry Henry
UK readership research (of one sort or another) dates back to 1924, but the IIPA's 1939 'Survey of Press Readership' in many ways parallels the NRS of today - itself the outcome of the '1954 conspiracy'...
In the course of 1990 the National Readership Survey was the subject of a good deal of acrimonious debate. There was nothing unusual about that: during the seventy years over which readership surveys (or what approximate to readership surveys) have been conducted in this country, they have invariably come in for heated criticism - usually...