The Effect of Personalisation on Mailed Questionnaire Response Rates
John Byrom and David BennisonManchester Metropolitan University
INTRODUCTION
A number of techniques have been quoted as enabling an increase in mailed questionnaire response rates. These include prior notification of the survey by telephone, using stamps on return envelopes and including a monetary incentive (see Jobber and OReilly (1996) for a review). A further technique deemed apposite for improving response rates is the degree of personalisation of the mailing. By presenting the mailing as personal correspondence through the use of hand stamped and addressed mailing envelopes, the...