Eagle eye

Ross Denton

A regular column surveying the attempts of the European Commission to regulate advertising. This month, the focus is on pharmaceuticals and tobacco (see also articles by the same author in Admap May 1990 and July-August 1990).

Eagle Eye

Ross Denton

Many areas of advertising and marketing are increasingly subject to the regulatory authority of the European Commission. Ross Denton's column will bring readers abreast of the latest developments - This month on pharmaceuticals and tobacco.

THE EUROPEAN COMMISSION PROPOSES HARMONISATION OF PHARMACEUTICAL ADVERTISING

On July 4, 1990 the European Commission published a proposal for a Council Directive on the advertising of medical products for human use. The proposed Directive, if passed, will regulate all advertising of medicinal products for human use, but generally allows more advertising to health professionals than to the general public.

The...

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