The virtual death of the Avon lady?

So the 'bricks' are finding it difficult to make use of their existing infra-structure. But it is not all going the dot.coms' way, though they do maintain a 51% share of online retail spending.

The Virtual Death of the Avon Lady

Daniel Wain, Research International, shows how virtual shopping could spell disaster for the retail brand

It is estimated that business lost worldwide as a result of poor web communication amounted to US$1.44 billion in 1999, and that this could rise to $60 billion by 2004 unless service delivery improves (Datamonitor). Seducing consumers down cyberspace channels is both confusing and costly to the brand image as well as to the bottom line. Brands need to be present on all competing platforms, and the brand image and, more importantly, the service delivery that hugely...

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