Advertising and the motion picture industry

Dana E Smith

So overwhelmingly successful was the initial public acceptance of this fascinating, new, simplistic form of entertainment that by 1903 the motion picture, at first a minor commodity , had developed a much larger future.

Advertising and the Motion Picture Industry

Dana E. SmithAssistant Professor of Library Administration and Acting Undergraduate Librarian The Undergraduate Library University of Illinois at UrbanaChampaign, Urbana, Illinois

During the past 75 years American movies have become a major industry, a new art growing out of science and the older arts, and a powerful social agency peculiar to modern times. Born in the laboratory, organized as a medium of expression, exploited for the entertainment of the masses, the motion picture has developed through the cooperation of scientist, artist and businessman. Each has contributed to the rise of the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands