Through the Eyes of Children
Bruce FriendNickelodeon, U.S.A.,andMark StapyltonSmithResearch International, U.S.A.
INTRODUCTION
This paper describes some of the learning from and applications of the Global Kids Study, and why we conducted it. After describing the background, history, objectives and methodology behind the Global Kids Study, this paper will focus on a few of the many areas covered in the study.
The paper then discusses some crosscountry comparisons of kids attitudes and behaviors, and focuses on one particular category to illustrate how Nickelodeon can use the study to 'drill down' into a category of interest to them...