Are Children Seeing Through ITC Advertising Regulations?

C Preston

Television advertising in the UK is regulated by the Independent Television Commission (ITC) who have published guidelines for advertisers regarding, among other things, the manner whereby advertisements may communicate with children.

Are Children Seeing Through ITC Advertising Regulations?

Chris Preston

INTRODUCTION

The Independent Television Commission oversees the regulation of television advertising in the UK, and has published guidelines for advertisers regarding their conduct in the production of commercials. This body has been granted statutory supervision of advertising and operates mandatory pre-screening of every commercial submitted for broadcast, as well as responding to and investigating complaints by the viewing public. Advertisers submit commercials at various stages of development, due to the cost of producing television advertising. If, for whatever reason, an advertisement is not cleared by the ITC, television stations are dissuaded...

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