Why Did This Journal Reject Your Article?
Alan Wolfe
THE FACTS
In round figures, the International Journal of Advertising(IJOA) receives 100 submissions a year, almost all of them entirely unsolicited. We have been publishing four issues a year, with a page budget sufficient for between five and eight articles each (depending on length), resulting in an average total of 27 in an annual volume. In other words, we have had to reject about three out of every four submissions received over the past few years. While some of these rejects should perhaps not have been submitted in the...