How Advertising is Covered in the Egyptian Press: a Longitudinal Examination of Content
Kevin L. KeenanandBerween Shoreh
In a global survey of attitudes towards advertising in 22 countries, conducted by the International Advertising Association in 1993, results indicated that: 'Egypt was the only market where respondents were consistently anti-advertising' (Wentz, 1993, p 1). Post hoc explanations of this finding suggested by the study's sponsors include increases in religious fundamentalism in Egypt and limited familiarity with advertising among Egyptians.
Religion and lack of familiarity may both be valid reasons for negative attitudes about advertising. Research in Saudi...