The Effect of Discount Coupons and Gifts on Mail Survey Response Rates Among High Involvement Respondents

This article reports the results of an experiment which examined the effect of redeemable discount coupons on rate of response and cost per response in a mail survey conducted among high involvement respondents.
  

The Effect of Discount Coupons and Gifts on Mail Survey Response Rates Among High Involvement Respondents

Introduction

Given the extensive use of mail surveys and the fact that a considerable number of such surveys attract a low response rate it is not surprising that the topic has attracted interest by both academics and practitioners. A number of papers have attempted to synthesise the body of research dealing with response rate in mail surveys and the overriding consensus of such reviews is that repeated contact, inclusion of return envelope, postage and inclusion of incentives are...

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