Accountability Needs for the Next Decade. How can advertising accountability be improved?
An Admap debate between Simon Broadbent and John Philip JonesChaired by Neil Coburn of The Research Business International
INTRODUCTION
It has long been known that Simon Broadbent and John Philip Jones take somewhat different positions about advertising: how it works short and long-term, how its effects are to be measured, how to make it accountable. Their various books, and many articles in Admap, indicate the points of difference between them, as well as areas of agreement.
On January 18th 2000, Admap mounted a debate between them...