What is effective advertising? Two viewpoints

Prof Andrew Ehrenberg and John Philip Jones

Debate in london on January 19, 2000, between Professor John Philip Jones and Professor Andrew Ehrenberg.

What Is Effective Advertising? Two Viewpoints

Debate in London on January 19, 2000, between Professor John Philip Jones and Professor Andrew Ehrenberg

Introduction

The debate structured within four topics:

  • Part A: The Goal
  • Part B: Brands
  • Part C: Consumers
  • Part D: Advertising

Each topic is discussed in turn by each of the two protagonists.

Part A: The Goal

Return to Introduction

Jones

A1.I remind the audience about the region of Northern France and Flanders that during the period 1914 to 1918 was a tortured battleground. The scars made by the trenches can still be seen from the air...

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