Youth Culture in the Digital Age
Sean Pillot de Chenecey suggests how advertising needs to adapt to changing youth culture
The WTO summit in Seattle on 1 December 1999 was an event that woke up the youth of the western world. Since the concept of the teenager emerged, weve come to associate them with progressiveness, energy and an optimistic or even aggressive sense of being part of the new order of things, of the future. Youth in this context seemed to have been denied the current generation. Todays teens came of age at a time of greater freedom in...