Refinements of charitable contribution incentives for mail surveys

Making a contribution to a charitable cause is a promising incentive to encourage survey sample members to complete and return mail questionnaires.
  

Refinements of Charitable Contribution Incentives for Mail Surveys

John R. DickinsonandA. I. Faria Faculty of Business Administration, University of Windsor, Ontario

Introduction

The mail survey remains one of the most commonly used methods for gathering data in the social sciences and improving mail response rates has been the focus of considerable research (Dickinson 1990). Making a contribution to a charitable cause to encourage survey sample members to complete and return mail questionnaires offers a number of advantages including:

  • no second mailing is required to sample members who return the questionnaire, 
  • respondent anonymity is...

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