Refinements of Charitable Contribution Incentives for Mail Surveys
John R. DickinsonandA. I. Faria Faculty of Business Administration, University of Windsor, Ontario
Introduction
The mail survey remains one of the most commonly used methods for gathering data in the social sciences and improving mail response rates has been the focus of considerable research (Dickinson 1990). Making a contribution to a charitable cause to encourage survey sample members to complete and return mail questionnaires offers a number of advantages including:
- no second mailing is required to sample members who return the questionnaire,
- respondent anonymity is...