Comparing response rates and response content in mail versus electronic mail surveys

Eugene Sivadas and Raj Mehta

This study reports results of an experiment conducted to compare response rates and response content in mail and electronic mail surveys.
  

Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys

Raj Mehta andEugene Sivadas University of Cincinnati

Introduction

Traditionally, researchers have relied extensively on mailed questionnaires to collect information from respondents (Dillman 1978). Consequently, a large body of knowledge has been generated in the various social science disciplines on innovative ways to improve overall response rates and data quality in mailed questionnaires (see Church 1993; Kanuk & Berenson 1975; Dillman 1978; Linsky 1975; Yu & Cooper 1983 for a review of literature). Research has also focused on the strengths and weaknesses of different...

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