Towards an integrated theory of consumer behaviour

Ehrenberg A S C

An early description of the author's well-known theories of buyer behaviour (the NBD/LSD model), which have since (as pointed out in the update) been integrated in the Dirichlet model, and developed in the author's later books (`Repeat Buying', 1972, 1988).
  

Towards an Integrated Theory of Consumer Behaviour 1

A. S. C. Ehrenberg
 London Graduate School of Business Studies

Foreword

Something for theoreticians to work on and for practical men to think about.
INTRODUCTION

Empirically-based theory

The aim of this paper is to draw together various relatively isolated laws of consumer behaviour for frequently-bought branded goods or services. Starting without formalised preconceptions of how or why people behave or feel as they do, the emphasis is on interrelating empirical patterns which are known to hold under wide ranges of observed conditions.

Consumer behaviour has...

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