Qualitative ResearchAmong Ethnic Minority Communities in Britain1
Andrew Sills, Newham Council and Philly Desai, Consultant
LISTENING TO THE PUBLIC
For more than a decade, organisations in both the public and private sectors have been urged to get closer to the public by listening to the views of their customers. In local government most Councils regularly undertake some form of research, measuring peoples awareness of, and attitudes towards, local services. The techniques used can range from broad based attitudinal surveys, sampling the opinions of the public as a whole, to...