Qualitative research among ethnic minority communities

This paper examines the challenges facing researchers who wish to conduct studies amongst ethnic minority communities, especially with those who do not speak English.
  

Qualitative ResearchAmong Ethnic Minority Communities in Britain1

Andrew Sills,  Newham Council and Philly Desai,  Consultant

LISTENING TO THE PUBLIC

For more than a decade, organisations in both the public and private sectors have been urged to ‘get closer to the public’ by listening to the views of their customers. In local government most Councils regularly undertake some form of research, measuring people’s awareness of, and attitudes towards, local services. The techniques used can range from broad based attitudinal surveys, sampling the opinions of the public as a whole, to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands